Gary provides discreet tailor-made coin-laundry valuation and consultation for a low flat fee.

I offer a complete flat-rate package of services to purchasers and builders of coin-laundries. There are three elements to the package:

  1. My “Vital Info Pack” –  because coin-laundries are not as easy as they look.
  2. Expert evaluation, financial analysis, and consultation.
  3. Legal Services.

l. My “Vital Info Pack”: Everything you need to know, including:

HIGHLIGHTS FOR BUILDING OR REBUILDING A LAUNDROMAT: You will be making decisions that you must live with for years to come. The time to get it right is now. This hits the important points as to location, utilities, construction and machinery, including issues that equipment salespeople and contractors rarely mention. Moreover, I have an understanding of distributor mark-up practices.

PROTECTING YOURSELF FROM FRAUD: Coin-laundries may appear straight-forward; that is part of their appeal to investors – but they are not transparent. They lend themselves well to both fraud and significant omission.

LAUNDROMAT QUESTIONNAIRE: Gives you the key questions to ask a seller. Ensures you capture complete information on the business.

VALUATION: Addresses the challenge of placing an accurate value on a coin-laundry.

LEGAL FUNDAMENTALS: Brief, plain English explanation of legal principles involved in the purchase of a coin laundry. The buyer should understand what is legally required of both buyer and seller. Includes an explanation of how to limit personal liability on notes.

OWNER’S GUIDE: Proven suggestions and tips on handling customers; building a really good wash and fold business; equipment, including hot water systems; marketing; energy savings; water and waste-water; supervision of employees; administration; and many other useful and valuable pointers.

MAXIMIZE YIELD: Understand how to maximize the return on your investment in laundry equipment.

DEALING WITH SELLERS AND BROKERS: Both are focused on one thing: closing the deal and getting their money. Brokers can be a problem for buyers, often using “flypaper” tactics such as demanding “good faith” money and a “letter of intent” before financial records for the business will be released. I will show you how to deal with them, including a copy of my “Letter of Intent” agreement that will keep you legally safe.

CONTRACT CLAUSES: I have developed three pages of “Purchaser Protection Buy/Sell Agreement Clauses”. These coin-laundry specific clauses have really improved my client’s deals.

FINANCING: Understand what is important to lenders and how it may apply to the financing of your coin laundry acquisition. Learn how to negotiate for seller financing.

COMPUTER SYSTEMS VS. “COIN”:  Learn why there are proponents of each.

LEASE AWARENESS: Understand those lease terms which a laundromat tenant should avoid.

FAST STUDY GUIDE: Ten point watch-list of problem items and caution signs with a nutshell explanation of each.

A copy of my  “Vital Info Pack” is immediately dispatched to all my new clients. Armed with this material, you will ask the right questions and quickly develop a “baseline” of laundry business knowledge, thus enabling you to identify those situations with the best investment potential.

II. Expert Consultation: I will provide trustworthy and impartial professional analysis of either a standing coin laundry, a proposal for  new construction, or a distributor presentation for equipment replacement.

If you have already selected a business for purchase, you can return the completed “Laundromat Questionnaire” (which is included with my “Vital Info Pack”) together with utility bills. Our study of both will allow for an immediate and informed consultation regarding the business.

If you are considering building a new coin-laundry, first contact one or two laundry equipment distributors in your area. Distributors usually offer “turn key” proposals. A distributor proposal will usually include demographic data, a drawing of the proposed facility, a list of recommended equipment, a “radius” map, and an estimate of construction costs. Distributors are interested in selling you equipment (whether it is the best fit for your business or not) – and this will be a “big ticket” sale. – so have a renowned expert who works solely for your interests go over it all with you.

III. Legal Services:

My fee includes specialized legal collaboration with any other attorney who is representing you on a coin-laundry purchase. (And at your request I will email him or her a digital copy of my 3 page “Purchaser Protection Buy/Sell Agreement Clauses”.) These clauses are calculated to enable your local attorney (who is without intimate knowledge of the important aspects of a coin-laundry deal) to:

  • ensure significant protection against fraud (a frequent problem) when analyzing gross receipts during a “trial period” of the business;
  • create a specific method and legally binding process to ensure that all machinery is transferred to you in excellent running condition;
  • a realistic and equitable means to transfer “finished work” to you, as the new owner;
  • minimize the possibility of miscommunication or other problems with employees;
  • a little known and very practical device to terminate your personal liability on notes, which is very well suited to the coin-laundry business;
  • reduce your possibilities, as the new owner, of being presented with “nasty surprises” – and other important issues.

If you are unconvinced as to the necessity for expert analysis prior to your purchase, consider the following copy of an actual email (typical of unsolicited emails which I receive from time to time) seeking my help:

I read you article on the internet. Last June I bought a laundromat in the San Fernando Valley. It showed to be grossing $18,000 mo. but when I took it over it was actually doing about $12k/mo. A huge broker co. out here sold it to me and committed all kinds of fraud in my opinion and according to my lawyer (a partner in a good firm out here) in doing so. The previous owners are obviously majorly at fault too. Everything from the age of the machines to the sales was listed wrong and a broker in particular ran it all through to make the deal happen. I got married 6 months ago and I can’t tell you how difficult it has been on my life… and even though we have a strong case , I know these cases can be touph to win. CAN YOU HELP US WITH YOUR EXPERTISE? please write back and let me know either way.
{Identifying information withheld}

Although his lawyer got him good legal title to what he agreed to purchase, this unhappy purchaser did not have a lawyer with the specialized knowledge of coin-laundries necessary to protect his client from fraud. With a little devious creativity, an inferior coin laundry investment can be dressed-up to look like a real opportunity. 

In any event, after consulting with me, my clients do one of two things: demand considerably better terms or re-direct their attention to a much better deal.

More victim emails, together with brief professional commentary can be viewed here: gary-ruff-victim-emails.


I share your awareness that the best opportunities require fast action. Please know that a coin-laundry analysis takes priority in my practice, and if you can also apply yourself, a comprehensive determination regarding the business (or prospective new location) will take very little time. In fact, if you fax or email me the completed questionnaire and the recent utility bills (or the distributor’s proposal) before Noon, Eastern Time, on any business day, I will get back to you and discuss my opinion with you, before the end of the next business day.

As many of my clients are at work during business hours, and some are in different time zones, I make every effort to be available to them at mutually convenient times and I promptly respond to emails.

If you have not yet selected a target coin laundry or prospective location for a new one, you can take delivery of my “Vital Info Pack” now and expert consultation will be automatically reserved until you are ready – regardless of when that is. Moreover, I an always available to my clients via telephone.

The “Vital Info Pack” will empower you to screen-out the bad deals and identify the good ones. (The “Vital Info Pack” and expert consultation are offered only as a package deal.)

The package includes 1) Gary’s “Vital Info Pack” – and “vital” is not an overstatement – this is “must have” information. 2) Up to two hours of professional time for his expert financial analysis, evaluation, and consultation with you and your lawyer. 3) Gary’s collaboration with the attorney or accountant of your choice. The package is $499 and is limited to one laundromat (additional laundromats are $349 each). 

If, in his sole discretion, Gary declines to participate in an analysis, he will issue an immediate refund.

THIS IS AN OFFER OF COIN-LAUNDRY ANALYST AND CONSULTANT SERVICES – NOT LEGAL SERVICES. THE ELEMENTS OF AN ATTORNEY CLIENT RELATIONSHIP WILL NOT EXIST. However, direct legal representation by Gary himself is available (by separate agreement) for the transfer of any business, provided it is located in New York State.

Add more value to your deal!  Enjoy personal and confidential access to a coin-laundry legal expert – and even after you purchase a laundromat, I’ll be here when you need advice. My Vital Info Pack will be delivered immediately. Study it at your leisure. When you are ready, I will personally evaluate any one business you have selected. Evaluation will include financial analysis and legal collaboration specific to laundromats with your local attorney. All this for only $499.

“Knowledge is power”

CONDITIONAL MONEY BACK GUARANTEE: If, after full consultation with Gary as to any coin laundry you choose to have analyzed, you purchase it without saving at least 30% off the asking price, Gary will cheerfully refund his fee. Satisfactory proof required. That’s it!! (Inapplicable if coin-laundry is part of a real estate purchase.)

If you wish to mail or fax your order in and pay by check or credit card, or if you require delivery by FAX or U.S. mail, click here.

If you desire instant delivery via email, click on the PayPal link below:

 

 

P.S.: It is not necessary to identify your prospective purchase or new location
Also: Be sure to change your Approved Senders list to ALLOW garyruff@gmail.com.